Audi RS6 Avant Sales Soar to Record Levels in 2025, Defying Its Imminent Replacement

Sales Surge in 2025

According to a report from German automotive outlet Automobilwoche, orders for the Audi RS6 Avant during the first half of 2025 have jumped by an impressive 41% compared to the same period in 2024. This data, later highlighted by Motor1, is especially remarkable given that the RS6 Avant is built on the previous-generation Audi A6 platform, which has already been replaced in the standard lineup.

Despite being in the twilight of its lifecycle, the RS6 Avant continues to dominate as Audi’s most powerful and most expensive wagon, proving that there’s still strong demand for high-performance, gasoline-powered estates. The next-generation RS6, based on the updated A6, is expected soon — but until then, the current model is closing out its run with some of its best sales figures yet.

Why Audi’s Wagon Is Beating the Competition

The RS6 Avant’s success isn’t just about Audi’s engineering excellence — it’s also about strategic gaps in the competition:

• BMW: The latest M5 Touring has gone the plug-in hybrid route, increasing its weight and altering the character of what was once a razor-sharp sport sedan.
  
  
• Mercedes-Benz: The current E-Class wagon lineup has yet to include a flagship AMG variant like the legendary E63. While the AMG E53 is available, it doesn’t quite match the RS6’s performance credentials.
  
  
• Porsche: The Panamera Sport Turismo, once a standout in the luxury wagon market, has been dropped entirely. While the Taycan Cross Turismo remains, it caters to a different all-electric audience.
  
  

With rivals either moving toward electrification, scaling back performance wagon offerings, or exiting the segment entirely, the RS6 Avant stands alone as the last pure, non-electrified powerhouse in this niche.

The Future of the Super Wagon

The high-performance wagon market is hotter than ever, but it has changed drastically since the RS6 Avant’s current generation debuted. The shift toward hybrid and electric drivetrains is inevitable, and the next RS6 will likely reflect that evolution. However, for now, enthusiasts seeking the thrill of a twin-turbo V8, quattro all-wheel drive, and everyday usability are flocking to Audi dealerships — making the RS6 Avant’s final chapter one of its most successful yet.