Ford’s motorsport division is entering a bold new chapter. The company has officially announced that its performance and racing arm, previously known as Ford Performance, will now carry the name Ford Racing. This rebranding marks more than just a new name—it signals Ford’s growing commitment to global motorsport and high-performance engineering.
Why the Change?
The move comes at a time when Ford is expanding its presence across some of the most competitive racing series in the world. With upcoming ventures into Formula 1 and the top class at the 24 Hours of Le Mans, the automaker wants a stronger and more recognizable identity in motorsport.
According to Will Ford, general manager of Ford Racing, this is a “wholesale reintroduction of our racing brand.” He emphasized that the transition will help unify Ford’s road car and race car operations, ensuring that technologies developed on the track will benefit drivers on the road. In his words, the ultimate goal is to deliver “the best products, technologies, and experiences to our customers.”
Expanding the Competition Portfolio
Under its new banner, Ford Racing will continue to strengthen its already diverse portfolio of motorsport programs. Currently, the brand competes in:
- Rally raid and off-road racing
- NASCAR
- Drag racing
- Spec Mustang racing
- IMSA and WEC GT3 racing
And the list is about to get even more exciting. Within the next two years, Ford Racing is set to launch a Le Mans Hypercar program and deepen its partnership with Red Bull Powertrains for Formula 1—two of the most prestigious stages in global motorsport.
Performance Cars with Racing DNA
The rebrand isn’t limited to motorsport alone. Ford Racing also oversees the company’s performance road cars. A standout example is the Mustang GTD, a GT3-inspired supercar with direct links to Ford’s current racing machines. This dual focus ensures that fans and customers alike experience the thrill of racing both on the track and on the street.
Leadership and Future Plans
Mark Rushbrook, who has been serving as global director of Ford Performance, will continue leading the division as Ford Racing. While the new name and logo rollout begins immediately, the brand’s broader rebranding efforts are expected to make a big splash in 2026, when Ford’s racing season kicks off with high-profile events such as the Daytona 24 Hours and Dakar Rally.
Final Thoughts
This transition from Ford Performance to Ford Racing is more than just a branding move—it’s a declaration of intent. By aligning its identity more closely with motorsport, Ford is reaffirming its commitment to racing excellence while ensuring that innovation flows seamlessly between its track programs and road car offerings. Fans of the Blue Oval can look forward to a future filled with speed, innovation, and global competition.
