Toyota Plans Two New Electric SUVs for the U.S., Inspired by Land Cruiser and RAV4

Toyota’s Growing EV Ambitions

For years, Toyota has been cautious about going all-in on battery-electric vehicles. The brand has focused more on hybrids and plug-in hybrids, positioning itself as a leader in alternative powertrains. However, global regulations, consumer demand, and competitor pressure are clearly pushing the Japanese giant toward a broader EV lineup.

Rumors of an electric Land Cruiser have been swirling since Toyota showcased the Land Cruiser Se concept in 2023. The concept hinted at a sleek, three-row SUV designed for families who wanted both ruggedness and modern electric performance. Now, it seems that vision may be closer to reality, with American production officially in the works.

What We Know About the New Models

While Toyota has not yet revealed official details, sources cited by Reuters confirm that the Kentucky plant will be responsible for rolling out two different three-row EVs. One will be based on the Land Cruiser, likely inspired by the Se concept, and the other will take cues from the RAV4, one of Toyota’s best-selling models worldwide.

• The Land Cruiser EV: Unlike the current U.S. version, which only offers two rows of seating, the electric version is expected to have a roomier three-row design. This makes it more practical for families while maintaining the Land Cruiser’s reputation for capability.
  
  
• The RAV4 EV: This might not excite hardcore enthusiasts as much as the Land Cruiser, but it could be a game-changer for Toyota’s EV portfolio. The RAV4 is currently one of the top three best-selling vehicles in the U.S., so an electric version could open the doors to mainstream adoption.

Why This Move Matters

The decision to build these EVs in Kentucky is strategic. Recent trade and tariff concerns have pushed Toyota to strengthen its American production plans, ensuring smoother supply chains and cost control. Producing EVs in the U.S. also allows Toyota to potentially qualify for federal tax credits under the Inflation Reduction Act, making its EVs more competitive in price.

Moreover, this move signals Toyota’s seriousness about catching up in the EV race. While companies like Tesla, Hyundai, and Ford have surged ahead with electric offerings, Toyota has been seen as lagging behind. By leveraging two of its strongest nameplates, the company may finally bridge that gap and appeal to a broader range of consumers.

What’s Next?

While no official launch date has been confirmed, industry insiders suggest that Toyota could unveil prototypes or production-ready models within the next couple of years. If successful, the new EVs could redefine Toyota’s image in the American market—from a hybrid pioneer to a serious electric contender.

Until then, enthusiasts and families alike will be keeping an eye out for updates, especially on whether the Land Cruiser EV will retain its rugged off-road DNA or lean more toward urban practicality.