Tesla's master plan

Several shareholders are unsure of what developments to anticipate from Tesla before its upcoming Investor Day presentation. While there will probably be numerous announcements made, many are interested in learning more about Tesla’s upcoming Master Plan, which the CEO previously said would be made public at the conference.

Tesla’s long-awaited Master Plan 3 will be unveiled during the company’s next Investor Day on March 1 at its Austin, Texas Gigafactory, according to Elon Musk (via Twitter). Although Musk has already revealed some details about the third Master Plan, it is still unclear what it will contain. Investors can also review Tesla’s earlier Master Plans to get a sense of the potential content.

The objective of Master Plan 3 will be “growing to extreme magnitude, which is essential to transition humanity away from fossil fuels,” Musk stated on Twitter last year. Without providing any further information on the strategy, Musk also mentioned in the tweet that there would be sections on SpaceX and The Boring Company.

Tesla’s Master Plans 1 and 2 were released in 2006 and 2016, respectively, and at the time they provided crucial information about the company’s future intentions. The updates from Tesla, which cover a variety of topics from its electric vehicle (EV) company to its energy-generating and semi-autonomous driving goals, can act as a future roadmap for investors.

The first Tesla Motors Master Plan, titled “The Secret Tesla Motors Master Plan (just between you and me),” was mainly concerned with the company’s long-term objectives to transition from producing the pricey Roadster to more reasonably priced, mass-market vehicles to assist drivers in becoming “energy positive,” along with the aid of solar products. Also, it offered comprehensive details on lithium-ion batteries, stating that they may be recycled and are not categorized as hazardous like other batteries.

In Master Plan 2, Tesla outlined strategies for growing its EV product line to serve more auto markets and for developing solar roofs that can produce power. Also, it made mention of the creation of the Full Self-Driving (FSD) suite, which is now in beta, and the capability to allow a driver’s car to generate income for them when not in use — in other words, it made mention of plans for robotaxis.

Although it’s difficult to predict exactly what Master Plan 3 will entail, scaling its electric vehicles (EVs), solar energy, and energy storage products will probably take center stage. The condensed versions of Tesla’s Master Plans 1 & 2 are provided below, courtesy of Elon Musk, to tide you over until the Investor Day meeting on March 1.


Just between us: The Hidden Tesla Motors Master Plan, 2006.

1) Create a sports car

2) Make an affordable automobile with that money.

3) Utilize the funds to create a car that is even more inexpensive.

4) In addition to the aforementioned, offer choices for zero-emission electric power generation.


Tesla Master Plan, 2016’s Second Part

1) Design gorgeous solar roofs that effortlessly include battery storage

2) Increase the number of electric vehicle models available to cater to all market segments

3) By extensive fleet learning, create a self-driving capability that is ten times safer than manual.

4) Make your vehicle profitable even when you aren’t using it.

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